Digital advertising has become a hot topic of every conversation since the late 2010s, and most of the credit for this goes to Google and Facebook for putting forth advertising platforms that have enabled the masses to reach their target audience without spending a fortune.
Today, companies and individuals use digital forums and mediums to promote their products and businesses, but this isn’t as easy as it sounds. Digital competitiveness has increased since more and more businesses are increasing their use of digital channels.
Here, we will tell you how you can win the attention of your consumers and differentiate yourself from your competition. You’re only good as what you offer your consumers because, in the end, they will decide if you’re worth they’re time.
You can improve and enhance your digital advertising results by following these 5 strategic tips.
1. Keep Your Focus on Providing a Good Brand Experience
Today’s consumer no longer shows interest in companies that want to show them why their product is the next big thing. You will need a lot more in order to impress them, and one of the ways you can do that is by providing an excellent customer experience. Companies who do that convey confidence in their brand, thus showing consumers how they’re better than their competition. Remember, offering solutions and providing positive emotions churn out the best results for your business.
Digital advertising, then, is within this context. Among the factors that create your brand’s digital environment, customer experience is certainly a powerful one. You can always ask for help from others, and we recommend that you contact a professional digital advertising agency that already has a good reputation in your industry.
How does this have anything to do with improving your digital advertising results? Well, giving your customers a good experience guarantees you a positive result, whether it’s a sale, a lead, or just awareness.
2. Create Segments Within Your Audience
This is one of the most valuable differentials that have the power to give you the results you desire. Instead of treating your audience as a whole, create segments by dividing your audience into smaller groups who have similar needs, values, or behavioral characteristics.
Audience segmentation will help you create precise messages and campaigns so that you can reach the right audience cost-effectively. What’s better than getting positive results without spending a lot of money?
Start by reviewing the information collected from your initial audience analysis. The information should relate to the audience’s demographics, size, knowledge, behaviors, and psychology. After you have identified the characteristics, the next step is to decide how you will segment the group.
You can create segments according to how heavily the people are impacted by a certain problem (that is if you’re selling a solution to that problem) or by gender (females tend to buy more online than their counterparts.) The choice is absolutely yours.
Determining segmentation criteria will lead to precision targeting, thus giving you an edge in your marketing efforts. The more precise the messages, the more chances you have to convert your audience.
3. Trial and Error
Will my ads generate conversions? Are my emails good enough? Do not let your doubts stop you: perform tests and adjust if necessary.
There is no magic formula for success, and even if something like that exists, there is no guarantee that it will work for you. The only way to get the best results for your business is through trial and error.
Even if you’re going to run trials, always have your preparation ready. Research and come up with a strategy that you think will work out for your business.
In digital advertising, you can perform evaluations using a small segment of the audience by showing or landing them on a testing version of your website page, email, post, or announcement. Similarly, you can send two segments of the same audience on two different versions of your testing pages and see which one performs better; This is called A/B testing.
So, before getting frustrated with negative results, first, understand what works and what doesn’t. Learning what works better will automatically improve your digital advertising results by tenfold.
4. Invest in Remarketing
Remarketing is the process through which you try and grab the attention of the user who has already made interaction with your site to read a blog post or make a purchase. The reason? Studies show that people who have shown interest in your product are likely to buy from you if retargeted.
Remarketing can be done through email, sponsored links, media display, or Social Ads. If your ads are being displayed to an audience of 100 people, from which 50 have shown some interest, the chances are that you will be able to make at least 20 conversions – 20% success rate isn’t bad at all!
Focus on tips 1 and 2 first before planning your strategy because they will help you get the best out of remarketing campaigns. So, invest in remarketing and see improvement in your results right from the beginning.
5. Do Not Expect Immediate Results for your Advertising Campaigns
If you’re trying to use social media, websites, and blogs to market yourself or your brand, this statement may sound depressing but it is nevertheless true. The real challenge is, how do you reduce your expectation gap? The answer is, always aim for quality and lost the broadcast/go viral mentality.
It takes time to build understanding, appreciation, and trust in Real Life, so why shouldn’t it be the same in Digital Life?
What should matter to you is whether or not your efforts are serving your business well and are they able to achieve the objectives of your marketing strategy?
Don’t waste time with vanity metrics. Your attention and focus should all be on the key performance indicators, which show the actual results of digital advertising for your business.
In short, digital advertising is an excellent way to connect with your audience. In addition, take advantage of research statistics and numbers (that you can find online) to develop marketing strategies for consumers that exist in the digital spectrum.
Do not forget that due to the great diversity of platforms, formats, channels, and segmentation possibilities, you currently have an arsenal of resources to enhance your marketing strategy and, also, one of its fundamental aspects: digital advertising.
Arsalan is the Founder of Agmus Media. He is the leading the team of Facebook and Google Ads. In his spare time he loves playing PC Games.