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Facebook Ads for Mortgage Industry

How We Helped A Mortgage Clients To Get 445 Leads From Facebook Ads

CPL

Below $4

Leads

445

CPA

$100

THEIR STORY

A mortgage company based in the United States needed help with Facebook Ads and overall marketing.

Info

  • Category: Facebook Ads
  • Niche: Real Estate
  • Client: Mortgage
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THE Challenges

πŸ‘‰ The client had a booming real estate business for 15+ years.

πŸ‘‰ They were using traditional marketing methods and had very strong referral systems in place.

πŸ‘‰ But in the last 6 months, before joining Agmus Media, they experienced a sudden drop in leads, customers and overall business.

πŸ‘‰ They still had a good name in the industry but they did not have a strong digital presence.

πŸ‘‰ The website looked out-dated.

πŸ‘‰Β There was no lead generation funnel in place on the site.

πŸ‘‰ They had very little to no content on the website.

πŸ‘‰ The site structure wasn’t SEO friendly at all.

πŸ‘‰ Their daily traffic was below 50.

πŸ‘‰ They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his pay-cheque.

πŸ‘‰ Getting them to invest in Facebook advertising and Google Advertising was also a huge challenge

Our Strategy

☝️ From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.

☝️ We started off with helping the client create tons of video content for social media

☝️ Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns.

☝️ The plan was to pair that with the Leadgen campaign at a later point.

☝️ We wanted to give the client some quick-wins so he feels more confident working with us.

☝️ Successfully helped the client to come up with 4 different Lead Magnets.

☝️ With our help, the client created a whole Lead-flow and the funnel.

☝️ Using their BIG offline name, we started running the Leadgen campaigns in the third week.

☝️ We started off the Lead Gen Campaigns with the Rapid Fire Testing Method

Β 

The Results

βœ”οΈ Within the next 6 weeks, we had garnered 349 new leads.

βœ”οΈ 10 new paid deals.

βœ”οΈ 5 Winning ad creative assets and a winning audience formula.

βœ”οΈ The CPL was less than $4.

βœ”οΈ CPA was below $200.

βœ”οΈ The client had 445+ leads in the funnel.

βœ”οΈ All this happened within the first 8 weeks.

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