Care Baby Shop was created to cater to people who are new parents or about to become ones. A one stop shops for all their parenting needs. Updated with the latest trends in fashion and that too at affordable prices, making it easier for new parents to manage their time.
ROCKETING THE SALES
We noticed that the right audience is not being targeted. A lot add to carts but a few purchases. After in-depth research of the product and their offer, we decided to focus on tidying up their audience, lowering their CPA, and increasing their ROAS
Instead of just going for a simple add-to-cart audience, we started to optimize audience for viewed contents too. We ran dynamic carousel ads and single products ads simultaneously.
In addition to creating single product videos and multiple adsets to target different audiences, we also retargeted people based on video views for % watched. Website visitors were segmented to 30-day intervals and DPA was used to target these. This started to produce results for us. For the next step, we used campaign budget optimization on lookalike audience of video views and interest-based audiences.