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Facebook Ads for Baby Shop

How We Helped A Baby Shop To Get 10x ROAS From Facebook Ads

10X

10x ROAS achieved. An increase from a mere 1.3x

$1 CPA

CPA down to $1 from a sky-rocketing $34 CPA

THEIR STORY

TRENDY AND AFFORDABLE SHOP FOR LITTLE ONES

Care Baby Shop was created to cater to people who are new parents or about to become ones. A one stop shops for all their parenting needs. Updated with the latest trends in fashion and that too at affordable prices, making it easier for new parents to manage their time.

Info

  • Category :Facebook Ads
  • Niche: Ecommerce
  • Client :CareBaby Shop
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THE GOAL

ROCKETING THE SALES

Care Baby Shop wanted to reach new customers, for all its products. 

With existing numbers at a problematic stage, Care Baby Shop was finding it challenging to even breakeven.

The Solution

Parenting Done Right

We noticed that the right audience is not being targeted. A lot add to carts but a few purchases. After in-depth research of the product and their offer, we decided to focus on tidying up their audience, lowering their CPA, and increasing their ROAS

6

Targeting the Right Audience

Instead of just going for a simple add-to-cart audience, we started to optimize audience for viewed contents too. We ran dynamic carousel ads and single products ads simultaneously.

facebook-custom-audience-website-traffic

Setup Retargeting Ads

In addition to creating single product videos and multiple adsets to target different audiences, we also retargeted people based on video views for % watched. Website visitors were segmented to 30-day intervals and DPA was used to target these. This started to produce results for us. For the next step, we used campaign budget optimization on lookalike audience of video views and interest-based audiences.

Facebook post result. FINAl
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The Results

Sales started to pour in and we achieved an increased ROAS from 1.3x to over 10x. The CPA dropped down from $34 to under $1.

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