☝️ Our Focus was to generate more leads and set up appointment as much as we can with a nominal budget.
☝️ We worked on the landing pages where we tweaked the content a little bit and created a lead magnet with an offer of Free checkup for a Limited Time.
☝️ We setup custom event tracking on Landing pages just to be sure that we don’t miss any valuable data.
☝️ We did an Audience research and target people according to the postal code that are close to the clinic.
☝️ We created two different campaigns, one was Facebook Lead gen and second one was collecting leads through Landing page.
☝️ We setup the three different email sequences to make sure that we are providing them a qualified leads.
☝️ We created a different campaign to re-target all the website visitors and viewed content and excluded the lead audience from re-targeting.