How To Increase Your Followers On Instagram: 8 Techniques, Strategies And Tips

How do I get more followers on Instagram?

It’s a question they ask me all the time. Although followers are not everything, they do represent a number of people who are interested in your brand or business, and that does matter.

Unfortunately, it can be difficult to move the scale at times. Publishing the best content in the world is not enough by itself, to increase your Instagram followers.

In this article, I put together 20 proven tips that will teach you to increase your followers on Instagram, presenting examples of some of the most successful accounts out there.

Here we go!

Tip # 1 to increase your Instagram followers. Take advantage of other social networks

If you are looking to build a fan base on Instagram, you have probably struggled so that your business has a presence on other social networks. If you have a strong fan base on platforms like Facebook and Twitter, you can direct your fans from those channels to your Instagram profile.

Create a post on those other platforms with a preview of your Instagram feed (such as a screenshot or a photo you recently published), along with a call to action like “follow us on Instagram to see the latest and the best of our new products! ”

Tip # 2 to increase your followers on Instagram. Use Instagram ads

Instagram ads are a great tool to help you boost your presence and performance on this platform. As they are particularly effective in reaching people in your target market who might be interested in your products, Instagram ads are essential to help you increase your followers on Instagram.

As they are so accurate, you can direct your posts directly to people who will be interested in a particular type of content, maximizing the chances of them clicking on your profile and following you on Instagram.

Tip # 3 to increase your followers on Instagram. Create a theme

This strategy is particularly important on Instagram. Think of someone’s feed, not only do you see their most recent post, but you see several in a mosaic. That’s why it is so important to create a cohesive theme that makes your Instagram feed look and feel like a visual marketing platform that goes according to the brand.

The best way to achieve this is to be consistent with the composition of your photography. The first thing this shows is in the photo alone – the subject of the photo and the framing. The following is the way you edit it: always using the same two or three filters for your publications will help you create a characteristic visual aspect, making your profile a much more motivating one for your potential followers.

Tip # 4 to increase your followers on Instagram. Use Content “behind the scenes”

Instagram is a good place to share photos that inject your brand with personality, and one of the best types of content is the “behind the scenes”. Whether this gives your visitors a first look at new products or shows a common day in the life of one of your workers, the behind-the-scenes content is particularly attractive because it is a unique look at how your business looks beyond your products

This strategy helps to create emotional connections with potential followers, increasing the chances of being followed.

Tip # 5 to increase your followers on Instagram. Use Quotes

One of the best ways to fill your content calendar on Instagram is by posting appointments. It is easy for users to interact with quotes – they stand out above other types of photos and are easy to assemble with a tool like Photoshop or Canva.

Finding appointments that are relevant to the people within your target can be a good way to reinforce the image and personality of your business. If they realize that they are related to the quotes you publish, you will realize that they will follow you because they also have a connection to the things you publish. Publishing content that resonates with your target audience is the key to increasing your followers on Instagram.

Pinterest is also a great source for finding relevant quotes for your business and your target market.

Tip # 6 to increase your followers on Instagram. Use Videos

Changing Instagram to allow videos of up to a minute gives your business a great opportunity to create attractive videos about your products and business. Some ideas for creative videos include “how it’s done” videos or a video starring one of your happy clients telling their experience.

The video is amazing because it is more dynamic than a simple image and captures attention because it plays when people see it in their feeds. Creating video content that is exciting and engaging is a great way to increase your Instagram followers.

Tip # 7 to increase your followers on Instagram. Use Instagram Stories

Whether or not a fan to die of Snapchat, you cannot deny that Instagram Stories are becoming another mandatory tool in your social media effort. Updating your Instagram Stories often to share the latest news about your products or fun news from your store or store is another form of content that your potential customers can interact with.

A great way to ensure that those who see your Stories become followers is by publishing lightning discounts on your History, with the call to action saying “follow us to be aware of our latest discounts and promotions!”

Tip # 8 to increase your followers on Instagram. Tag to influential accounts

One strategy that I have seen that many people often use to increase their number of followers on Instagram is to label “influencers” or relevant accounts in their photos. However, it’s not just about notifying them or paying attention to your photo. Rather, it increases the chances that people who follow them will see your photo in their search feed since the Instagram algorithm is more likely to consider your photos as something of interest.

If you have a great content strategy, people who see your photos are likely to follow you, as long as they like the things you publish. On top of that, your photos may appear in the photo mosaic where an “influencer” has been tagged, increasing the chances of his followers seeing your profile.

There they are, 8 excellent ways to help you increase your number of followers on Instagram. Although it may feel great to see your followers increase day after day, remember that the really important thing is to bring the traffic you generate on social networks to your sales channels so that you can turn your followers into happy customers.


  • Thanks for sharing this nice,
    Presence on Instagram is very crucial for a business, your company’s social media marketing strategy is incomplete without having an Instagram marketing strategy incorporated in it. In order to drive sales and earn revenue, you will need to have an Instagram Marketing Strategy to gain Instagram followers

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