5 Good Sales Practices To Improve Lead Retention

A lead is the record of an individual who shows interest in the acquisition of a product or service. Depending on the degree of interest shown and the likelihood of a purchase being made, a lead can be more or less attractive.

Companies can use multiple strategies to generate leads; they can even combine them to maximize the potential of each one. The use of a chat-bot is one of these strategies and is currently one of the most efficient ways to convert your website visitors into leads.

However, any strategy to generate leads loses effectiveness if, after the acquisition, we do not give that potential client a correct follow-up and good attention.

Efficiently managing leads is almost an obligation that companies must now assume. In times of virtually and social networks, consumers not only expect 24-hour online attention but also the feedback is almost immediate.

Below we will show you five keys so that you can efficiently manage the leads obtained through your marketing campaigns:

1- Do not delay in answering questions from your customers.

Answering inquiries from potential customers promptly is very important. When sending a query through a chatbot, filling out a web contact form, writing a message to the Facebook profile or sending a tweet, the user expects their request to be answered in less than 24 hours. While it is likely that the query will not be fully resolved in that period of time, it is important for the user to see that their query is being addressed.

2 – Prepare your sales team.

It is important that sellers have access to valuable information about customers who are making a query. What services or products are you interested in? Are you a new or recurring customer? How was that client’s experience with the company so far? The use of this type of information in an appropriate way can strengthen the link with the different leads and at the same time, can strengthen their relationship with the brand and its products or services. For this, the use of a CRM is the best option.

3- Do not forget to track your lead.

Follow up to see if the customer service offered was adequate or if the shopping experience was satisfactory is an element of efficient lead management. With this type of monitoring, the company demonstrates a real interest in the consumer, helping to generate a positive image of the company and its brand.

4- I understood the sales cycle of your business.

Knowing the sales cycle of your business will allow you to manage your leads better since you will be able to know at what stage of the sales process your potential customers are and what actions you can implement to bring them closer to the purchase decision.

5- Do not forget those who have not yet bought.

Not all leads specify their purchases. Some may still be evaluating options. However, it is important not to forget about these leads and keep in touch with them on a regular basis. This is why it is important to maintain active contact so as not to miss the opportunity to finalize the sale. With the sending of specific promotions, offering some more personalized experience with the product, or even with some communication about our company we can maintain a link with our leads.

Sales tactics for better lead retention

An individual who is interested in acquiring some sort of product or service can be categorized as a LEAD. A number of factors determine whether the lead is more likely to convert into a customer or not. Primarily, higher level of interest and relevance of the product/service to the lead, will increase the chances of it, converting into a sale.

A number of strategies are used to generate leads. For some business and companies, a single method of acquiring leads is enough, for others multiple methods or a combination of some methods can be found effective. One such instance is the use of chat-bots. When a potential lead visits your website, chat-bots, using automated responses, answers general queries and thereby creating more interest.

However, any strategy to generate leads loses effectiveness if, after the acquisition, we do not give that potential client a correct follow-up and good attention.

Efficiently managing leads is almost an obligation that companies must now assume. In times of virtually and social networks, consumers not only expect 24-hour online attention but also the feedback is almost immediate.

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