The ultimate goal of the whole company is to sell more. To achieve this, it is essential to increase the number of people interested in our product/service, or what is the same, increase the leads of our database.
The accounts are simple: if for every ten leads, we get a customer, let’s focus on converting more to sell more.
And how do we get it? Many times we think that the way to increase the number of leads is to invest a lot of time and money. While it is a task that requires effort in analysis, there are many tactics that can be addressed without the need to devote too many resources and high investment.
Tricks for generating more leads
These tricks will help you generate more leads for your business, and how do we know that? We have tried, tested, and verified each of these tricks to see if they really work.
1. Include subscription forms in your posts
One of the most common ways to get leads is through subscription forms to the newsletter.
Including subscription forms at the end of our posts, instead of buttons that link to a landing page, increased our conversion rate by 25 %.
2. Limit the number of fields you ask the user
We would all love that users leave us all their data at the first exchange. But this is still a utopia … It is preferable to make it simple, ask only your email and know that later we will have more opportunities to share more information.
Remember this also when you create a landing page to present a new offer (ebook, whitepaper, webinar, course.)
3. Modify the form button
If we are in an ebook download form, why use the typical “send” message on the form button? Take the opportunity to create more attractive text. We use “Give it to me,” but use language that is familiar to your users.
Also, modify the style of the button to make it more striking — colors, size, font.
We increase the size of the button and get 57% more leads.
4. Post more content
If through a post, you are getting your users to a landing page with an offer, create more content associated with it, so that there are more options to convert users.
In our case, for each new post, we create associated with the same offer, we increase the number of leads by an average percentage of 120 %.
5. Change the title of your content (constantly)
Do you remember how to create the perfect title for your post? We have reached a 350% increase by changing the title of one of our ebooks. From “Inbound Marketing Guide” to “ What is Inbound Marketing, and what do you need it for.”
Do not be afraid to try. Change the title of your content and measure. Which one works best for you? What seduces your audience most?
6. Create content for all phases of the purchase process
Your users are different. And as such, their needs are not the same. Take advantage of this to create specific content for each of the phases that the user goes through during the purchase process.
The greater the variety of content, the greater the percentage of visitors you can convert. And also, it will be easier to segment the leads according to your buyer people.
7. Twitter Cards and Slideshare
Take advantage of the full potential of your social networks. It’s not just about sharing relevant information to your users, but also. Take concrete actions to increase the number of leads.
Why not use Twitter Cards to get subscribers to your newsletter? You can also use your presentations on SlideShare to include subscription forms for related offers.
8. Change the style of your call to action
Just as the title of your content influences your users, the style of calls to action also has their importance.
Try changing its location, the message, the size of the button, the color of the image … Follow the tips to improve your CTAs and measure what works best for you.
The definitive formula does not exist. But you can follow a series of good practices that work in many cases to see what works best for your target audience. Test, measure, and if it works for you, keep trying.
Arsalan is the Founder of Agmus Media. He is the leading the team of Facebook and Google Ads. In his spare time he loves playing PC Games.